We help Indian NGOs raise funds entirely online — using intelligent performance marketing, AI, and technology. No armies of field fundraisers. Just donors, data, and results.
Most NGOs rely on expensive offline channels while billions in online donor potential goes untapped.
Large Indian NGOs spend crores every month on field fundraising teams — yet the majority of their donors still come from offline channels. The economics simply don't add up.
Over 85% of NGO donors in India are still acquired offlineEligible Indian NGOs can access significant online marketing grants every month — entirely free. Yet the vast majority have never applied, simply because they don't know it exists.
95% of eligible NGOs have never unlocked their grantsWithout proper retention systems — follow-ups, impact updates, WhatsApp communication — most NGOs lose donors after the first donation. Lifetime value stays near zero.
Average donor retention in India is under 30%Most NGOs cannot tell you their cost per donor, their best-performing campaign, or their donor lifetime value. Without data, fundraising stays guesswork year after year.
Only 3% of NGO leaders rate themselves as digitally savvyDhaaga is India's first full-stack digital fundraising partner built exclusively for nonprofits. We manage every part of your digital fundraising journey so your team can focus on your mission.
We design and run high-converting digital fundraising campaigns across every major online platform. Every campaign is built around your NGO's cause, donor audience, and fundraising goals. Creative, targeting, bidding, and optimisation — entirely done for you.
Many registered Indian NGOs qualify for significant free online marketing budgets — but the application process is complex and unfamiliar. Dhaaga handles the complete eligibility assessment, application, activation, and ongoing management — end to end.
Acquiring a donor is only the beginning. We build and manage a complete donor relationship system — thank-you flows, impact updates, WhatsApp communication, email sequences, and re-engagement campaigns. Every donor tracked, nurtured, and encouraged to give again.
A live dashboard showing exactly what is working — funds raised, cost per donor, donor lifetime value, campaign performance, and retention rates. Monthly AI-generated reports translate data into plain-language insights your board can act on.
Structured training programmes that upskill your people in digital donor acquisition, online campaign management, and data-driven fundraising strategy. Building internal capability that lasts long after our engagement.
A strong digital fundraising campaign needs a strong destination. We audit, improve, and where needed build the digital foundation your NGO needs — mobile-optimised donation pages, UPI-friendly payment flows, and content that builds donor trust.
Done entirely for you. We handle ads, donors, data, and reporting — your team focuses on the mission.
A proven process. Clear milestones. Zero guesswork.
We review your legal setup, registrations, and digital presence to identify every opportunity available to you.
Where eligible, we handle the complete process of unlocking free online marketing budgets — end to end.
Performance marketing across every relevant online platform — live, optimised, and converting donors.
CRM, WhatsApp flows, and email sequences that retain every donor and build long-term relationships.
Every Dhaaga client goes through the same proven six-stage journey. Each stage builds on the last. Each has a clear deliverable. Nothing is skipped.
Hear from the organisations we work with.
"We had tried digital fundraising before and it never worked. Dhaaga rebuilt our entire approach — from the landing page to the donor follow-up. In six months our online donor base grew more than it had in the previous three years combined."
"The grant unlock process alone was worth every rupee. We didn't even know we were sitting on free marketing budget this whole time. Dhaaga found it, activated it, and now manages it for us."
Let's find out exactly how much online fundraising potential your NGO has — completely free.
Check your Dhaaga Trust Score™