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What we do

Six services. One goal.
More donors for your NGO.

Every Dhaaga service is done entirely for you. You focus on your mission. We handle everything it takes to fund it online.

Service 01 — Core service

Online donor acquisition through performance marketing

We design and run high-converting digital fundraising campaigns across every major online platform. Every campaign is built around your NGO's unique cause, donor audience, and fundraising goals. We handle creative, targeting, bidding, and optimisation — entirely done for you.

Donor persona development — who is the ideal online donor for your cause?
AI-assisted creative development — 10 to 20 ad variants tested simultaneously
Conversion-optimised landing pages — every click lands on a page built to convert
Weekly optimisation — budget reallocation, scaling winners, pausing losers
Start acquiring donors online
Performance benchmark
India NGO targets
₹500–800
Cost per donor by Month 6
Search campaigns Social advertising Video campaigns Display ads A/B testing AI creative
Service 02 — Secret advantage

Online marketing grant unlocking for eligible NGOs

Many registered Indian NGOs qualify for significant free online marketing budgets — but the application process is complex, documentation-heavy, and entirely unfamiliar to most NGO teams. Dhaaga handles the complete eligibility assessment, application, activation, and ongoing management — end to end.

Eligibility assessment — determine exactly which grants your NGO qualifies for
Complete application handling — documentation, submission, verification
Account setup and configuration — professional campaign structure from day one
Ongoing monthly management — maximise every rupee of free budget every month
Check your eligibility
The grant economics
Potential free marketing
₹1Cr+
per eligible NGO per year
Eligibility check Application handling Account setup Monthly management
Service 03 — Retention

Donor management, retention, and lifetime value growth

Acquiring a donor is only the beginning. Most Indian NGOs lose over 70% of their donors after the first gift — simply because there is no systematic follow-up. We build and manage a complete donor relationship system that keeps every donor engaged, valued, and giving.

Donor CRM — every donor captured, tagged, and segmented
Automated thank-you sequences — immediate personalised acknowledgement with 80G receipt
WhatsApp communication — via WhatsApp Business API, India's most trusted channel
Recurring conversion — turning one-time donors into monthly supporters
Build your retention system
Retention impact
Raising retention
2x+
LTV growth from 30% → 50% retention
Donor CRM WhatsApp flows Email nurturing Re-engagement Recurring giving
Service 04 — Intelligence

Fundraising analytics, dashboards, and donor reporting

We give every NGO client a live dashboard showing exactly what is working — funds raised, cost per donor, donor lifetime value, campaign performance, and retention rates. Monthly AI-generated reports translate data into plain-language insights your board can act on.

Live fundraising dashboard — accessible 24/7 by your leadership team
Channel attribution — know exactly which campaigns generate the most donors
AI narrative monthly report — plain English, written for boards not data analysts
Benchmark comparison — your metrics vs India NGO sector averages
Get visibility into your fundraising
What you get visibility into
Live intelligence
Funds raised Cost per donor Donor LTV Retention rate Campaign ROAS Channel attribution Recurring revenue Major donor pipeline
Service 05 — Capacity building

Digital fundraising training for existing NGO teams

For NGOs that already have fundraising teams, we offer structured training programmes that upskill your people in digital donor acquisition, online campaign management, and data-driven fundraising strategy. We build internal capability that lasts long after our engagement.

Digital fundraising fundamentals — platforms, funnels, and donor psychology
Campaign management — how to brief, launch, and optimise online campaigns
Data literacy — reading dashboards, understanding KPIs, making data decisions
Donor retention — building communication systems that keep donors giving
Train your fundraising team
Who this is for
NGOs with existing teams
Fundraising managers Communications teams Marketing staff Digital beginners Campaign planners
Service 06 — Foundation

NGO digital presence — website, donation pages, and content

A strong digital fundraising campaign needs a strong destination. We audit, improve, and where needed build the digital foundation your NGO needs — mobile-optimised donation pages, compelling cause storytelling, UPI-friendly payment flows, and content that builds donor trust before they give.

Digital presence audit — website, donation page, social media, content quality
Donation page optimisation — mobile-first, UPI-enabled, 80G receipt automated
Impact storytelling — content that shows donors exactly where their money goes
Trust signal review — credibility elements that reduce donor hesitation
Audit your digital presence
Why this matters
Foundation first
Driving traffic to a broken destination wastes every rupee you spend on advertising. A donation page that doesn't convert turns your best campaigns into expensive disappointments.
Mobile-first UPI payments 80G receipts Fast loading Trust signals
Pricing

All six services are included in our engagement tiers.

Choose the tier that fits your NGO's size and needs. Every tier is done entirely for you — no in-house team required.

View pricing tiers →

Ready to raise more, spend less?

Get a free assessment of your NGO's online fundraising potential — no commitment, no cost.

Get your free NGO assessment